Boycott Kellogg Co.

Kellogg Co. today become the first major company to drop Michael Phelps over the photo that appeared of him smoking marijuana.

""Michael's most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract," spokeswoman Susanne Norwitz said in a statement."

1. Kellogg Co. is idiotic. Apple Jacks, Cocoa Krispies, Eggo waffles, Froot Loops (yes, you heard that right Froot Loops!), Frosted Flakes, Frosted Mini-Wheats, Cinnamon Marshmallow Scooby-Doo! cereal, Spider-Man Spidey-Berry cereal, SpongeBob SquarePants cereal (say it ain't so!), Cheez-It crackers, Mother's Cookies (and I'm talking pink and white frosted animals sailor!), Pop-Tarts, Rice Krispies Treats, and the list goes on. Do those idiots not realize that stoners probably make up at least 50% of their sales?

Fortunately Cap'n Crunch still remains safely owned by by Quaker Oats and their parent, our good friends over at Pepsi (whew! dodged a bullet with that one!).

2. By dropping Michael Phelps for the sole reason of smoking pot, they are making a statement that pot is bad. That pot is evil. That by extension pot ought to be criminalized. In a very public way.

Earlier this week when several of his sponsors announced that they'd be standing by him, I think Dave Winer put it best, "Glad to see some sensibility emerging. Smoking pot is like having a beer. BFD." And that's exactly how Kelloggs should look at this as well.

The War on Drugs has cost our country dearly. It's cost millions of dollars to incarcerate people for doing something that is no different than imbibing in a little alcohol. Instead of legalizing pot, taking the profits away from organized crime and drug dealers, and taxing it to raise much needed revnue, the politicians (along with their friends from the alcohol lobby) would rather just keep wasting money. To this end Kellogg Co. is not part of the solution. And they are very much a part of the problem. And for this reason, as much as it pains me, I'll be keeping away from my Froot Loops and frosted animal cookies for a while.

Hopefully someone can talk some sense into Kellogg and Co. and have them reverse this horrible decision announced today.

Update: an interesting article from Anthony Citrano. Michael Phelps Should Not Be Sorry.