Near-realtime BA ad

I was floored by this ad in last Tuesday's "Telegraph."

Text of ad: "YESTERDAY AT T5 AVERAGE TIME THROUGH SECURITY WAS 4.7 MINS This picture was taken at 9:44am yesterday and shows Amanda Gemmill on her way to Beijing to watch her boyfriend compete in the Men's Eight Rowing Final. 4.7 minutes was the average time the 842 customers we asked told us it took them to pass through Security yesterday, between 6am and 2pm. We had to stop at 2pm so we could make this ad."

Data-driven, near-realtime advertising, not so very far from the Times Square that Matt Worsnick and Evan Allen envisioned for their GSAPP class and that I discussed in "Urban Computing and its Discontents," www.lulu.com/content/1554599