The Typography of Blueprint Magazine

New lifestyle magazine Blueprint is designed by Debra Bishop in textbook Martha Stewart style -- conservative, clean, classic, feminine. The publication logo is set in Fling, a clean upright script by Michael Gills that was featured in this week's Script Fonts newsletter. Flourishes from Fling Alternates are used thoughtfully throughout.

Two serif fonts are used for display purposes: Zuzanna Licko’s Filosofia, and -- to give numerals a bold, graphic quality -- the buxom didone, Falstaff (see also Carousel).

Blueprint's premier issue also makes wise use of the oddly beautiful Kursivschrift on pages where something closer to a roman face is needed. Not much is written about Kursivschrift, further mystifying this peculiar mix of serif and script. All we know is that it has roots in German mapmaking.

See also:
• Fling on wedding announcements.
• More fonts with ball terminals.

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(From 27 Aug 2007.)