Jell-O photo

Jell-O photo

Just the photo, minus the logo and type but including the graphic elements.
Mamiya 645 AFD with ZD digital back. 1/125" @ f/4, 150mm f/2.8 lens. ISO 50, WB flash.

Jell-O dish, toy figurine and berries photographed on reflective white and close-cropped in Photoshop. Logo, type and graphic elements added in Photoshop.

Strobist info: Speedotron 2403CX pack with two heads @ approx. 50 w/s in small softboxes, 45º to camera left in front and 45º to camera right behind arrangement.

Anyone can see this photo All rights reserved

Uploaded on Feb 22, 2012

4 comments

Jell-O packaging

Jell-O packaging

Concept, photo and design for a theoretical Jell-O flavour package with a promotional tie-in.

Mamiya 645 AFD with ZD digital back. 1/125" @ f/4, 150mm f/2.8 lens. ISO 50, WB flash.

Jell-O dish, toy figurine and berries photographed on reflective white and close-cropped in Photoshop. Logo, type and graphic elements added in Photoshop.

Strobist info: Speedotron 2403CX pack with two heads @ approx. 50 w/s in small softboxes, 45º to camera left in front and 45º to camera right behind arrangement.

Anyone can see this photo All rights reserved

Uploaded on Feb 22, 2012

4 comments

Etrusca 2012 No. 2

Etrusca 2012 No. 2

Styling by Caffrey Van Horne and shot outside of his studio on Woodbine just north of Danforth.

Mamiya 645 AFD with ZD digital back. 1/250" @ f/8, 150mm f/2.8 lens. ISO 100, WB sunlight.

Custom B&W conversion in Photoshop.

Anyone can see this photo All rights reserved

Uploaded on Feb 21, 2012

0 comments

Etrusca 2012 No. 1

Etrusca 2012 No. 1

Easily my favourite of the outdoor shoot for the fall 2012 line of Etrusca shirts.

Styling by Caffrey Van Horne and shot on his rooftop patio on Woodbine just north of Danforth.

Mamiya 645 AFD with ZD digital back. 1/125" @ f/11, 80mm f/2.8 lens. ISO 100, WB sunlight.

Minor post in Photoshop.

Strobist info: Photogenic PL1500SL @ 1/8 power with standard 7" reflector to camera left and about 3 feet behind subject.

Anyone can see this photo All rights reserved

Uploaded on Feb 19, 2012

1 comment

Etruscan fashion

Etruscan fashion

Shot the 2012 fall line of men's shirts for Etrusca. After we did the whole line properly pinned up and nice and neat, I wanted to see what one of their shirts might look like if I played around a little with a looser styling.

Mamiya 645 AFD with ZD digital back. 1/125" @ f/2.8, 80mm f/2.8 lens. ISO 50, WB flash.

Post in Photoshop.

Strobist info: Photogenic PL1500SL @ 1/4 power in 2' x 3' softbox about 45º around to camera right in front of subject; Photogenic PL1500R @ 1/8 power with 7" reflector about 45º around to camera left behind subject.

Anyone can see this photo All rights reserved

Uploaded on Feb 17, 2012

3 comments

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