Dynamic Customer Journey: How conversation is changing the way people and brands interact

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    The way people shift from awareness to loyalty, through consideration, intention and purchase has radically changed. This “Journey” has become “Dynamic”, and people at Altimeter Group are investigating how this is happening in their latest research. At We Are Social, we have the privilege to look at this evolution closely from all over the world, and we can see the huge impact that conversations and social media are having in this change.

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