This site, designed by Scott Boms of Wishingline, is both elegant and informative. The coffee cup threw me at first, but I quickly knew what it was this site was about thanks to the useful imagery and great copy, especially in the header area.
- A quick glance says "this has something to do with coffee", but the copy here brings you back to reality, telling you what this site is about. And in English that everyone can understand.
- It's interesting that the first 2 links, which are seemingly more important, get larger type. I might've added some outlines or background color to increase the separation a bit.
- I'm a sucker for great icons, but this content is very useful. Why should I use your product, what does it come with, and where can I use it? All answered here.
- sIFR used here to match the typeface to the image above it. I feel like there's too much copy here though, or the copy is too large.
- This confused me at first. I expected links to jobs under this image, and instead found news items.
- This logo really bothers me. It's a play on the Rails logo and the number 5, which is really well done. But why is it tilted at an odd perspective? That just makes it more obscure and it doesn't add anything to the brand.
- This seems really well placed and has just the right emphasis on this page. It's much better than a simple text link in the footer and it's not screaming "RAILS HERE" to get anyone's attention.
- This button, which is very important, seems a bit lost on the page. It has bold color for attention, but yet gets stuck at the bottom of the page. The text next to it isn't helping at all either.
- There's a tiny little Digg icon down here, which I like. You can Digg it, but it's not interfering with the design of the page.
- The backstory here is that the company name, FiveRuns is the name of a river the orignal founder and his dad used to go fishing on. So the "5" doubles as itself and a river/stream.
The ruby effect was more of a cosmetic change to make it plainly obvious where their technological allegiance lies. - scottboms
- On the whole, the homepage is a bit "wordy", but this button along with many other issues will be dealt with over the next while as we've got some exciting new stuff coming down the pipeline :) - scottboms