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Marshall McLuhan, the Canadian philosopher and professor said that media themselves and not the stories they carry are important; their characteristics being more significant and influential than their content. He famously proclaimed that “The Medium is the Massage”.

"Demasiadas personas saben demasiado las unas sobre las otras. Nuestro nuevo ambiente obliga al compromiso y a la participación. Cada uno de nosotros está ahora irrevocablemente envuelto en la vida de los demás, y es responsable de ellos."

“Todos los medios nos vapulean minuciosamente. Son tan penetrantes en sus consecuencias personales, políticas, económicas, estéticas, psicológicas, morales, éticas y sociales, que no dejan parte alguna de nuestra persona intacta, inalterada, sin modificar. El medio es el masaje. Ninguna compresión de un cambio social y cultural es posible cuando no se conoce la manera en que los medios funcionan de ambientes.
Todos los medios son prolongaciones de alguna facultad humana, psíquica o física.”

"The nature of people demands that most of them be engaged in the most
frivolous possible activities—like making money."

"The answers are always inside the problem, not outside."

"Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones?"

"The trouble with a cheap, specialized education is that you never stop paying for it."

"People don’t actually read newspapers. They step into them every morning like a hot bath."

"News, far more than art, is artifact."

"When you are on the phone or on the air, you have no body."

"Tomorrow is our permanent address."

"All advertising advertises advertising."

"Politics offers yesterday’s answers to today’s questions."

"Food for the mind is like food for the body: the inputs are never the same as the outputs."

A man will renounce any pleasures you like but he will not give up his suffering.

“A considerable percentage of the people we meet on the street are people who are empty inside, that is, they are actually already dead. It is fortunate for us that we do not see and do not know it. If we knew what a number of people are actually dead and what a number of these dead people govern our lives, we should go mad with horror.”

“Laughter relieves us of superfluous energy, which, if it remained unused, might become negative, that is, poison. Laughter is the antidote.”