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Smoke NYC's photostream |
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Community directories
Mosaics were created for each of the new, re-sized community directories.
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Uploaded on May 21, 2007
The final directory
The final result was first seen in a public event that included a march down Broadway by 5,000 Verizon...
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Uploaded on May 21, 2007
Warren, Zac and John
Researching. Our in-depth visual exploration required round-the-clock research. Here Warren and Zac...
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Uploaded on May 21, 2007
Local color
We take typographical cues from the street, commercial signage, hand-painted signs - and this says it all.
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Uploaded on May 21, 2007
Visual exploration
We ventured to Boston (twice), the second time for Warren to do a visual exploration with...
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Uploaded on May 21, 2007
The new bridge
The new bridge spanning the Charles River as captured by Warren.
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Uploaded on May 21, 2007
Evolution of the illustration
The Verizon/Idearc team was solidly behind a simplified, graphic cover, and we were able to deliver an...
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Uploaded on May 21, 2007
Bridge element
The spires made an instant identification with the waterfront that lies close at hand.
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Uploaded on May 21, 2007
Further evolution
We combined elements evoking the past - in the case, a watercolor illustration by Nicholas Felton - with the modern, graphic treatment of the bridge.
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Uploaded on May 21, 2007
Concept cover
The first attempt to combine the images, using both spires from the bridge.
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Uploaded on May 21, 2007
Blue version
Verizon/Idearc was open to the Yellow Pages not being yellow, and the blue sky helped place both the...
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Uploaded on May 21, 2007
The final and launch
The Yellow Pages remained yellow in the end. The Boston cover was launched with an event at...
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Uploaded on May 21, 2007
The Walking Fingers as Subway Tiles
We next took one of the emblematic features of Manhattan urban culture, its subway signage, as...
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Uploaded on May 21, 2007
Tile inspiration
A photo collage illustration that inspired the final result.
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Uploaded on May 21, 2007
Street illustration
One of the concepts we used to present a new organization of the cover.
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Uploaded on May 21, 2007
Illustrated cover comp
Alas, it survived to the highest reaches of management until meeting resistance. Back to the drawing board.
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Uploaded on May 21, 2007
Illustration refined
Our goal was to give Manhattan residents a flash of instant recognition when they saw an element from...
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Uploaded on May 21, 2007
Illustration original concept
We and Idearc were excited by a direction using illustration by Matt Hollister. We were able to achieve...
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Uploaded on May 21, 2007
Verizon/Boston
Verizon/Manhatt an
Bottlerocket
on your marks
Idearc/Verizon Illustrations
MTV Characters
