Man, you should have heard the REALLY BORING debate I had over this. I made dots for eyes then Googled an image of the original cracker and saw that they had smiley faces. Should I add them? Should I not? It's that smiley-faced marketing to kids that I dislike so much in packaged "kid" foods; I would not be part of it! But then I was like, who doesn't like a smiley goldfish, Deb? And happiness won. The end.
Whole Wheat Goldfish Crackers on smittenkitchen.com