Illustration for my article, "A Call To Standardize Local Search Listings" on Search Engine Land. In the article, I've called for an "Open Local Profile Format" which would allow businesses to submit local directory information in one single, primary data format. Since the local search space (comprised by local search engines, online yellow pages, and other vertical directory information sites) is so very fragmented, businesses have had the difficult management task of updating info through many multiple interfaces and formats with great inconvenience.
If this sort of an open format were adopted, it could considerably simplify the task for businesses while improving information reliability for online users.
I also elaborate a bit further about the concept in my blog entry, pleading for a New Open Local Search Data Format.
Used also to illustrate an article on "Local Search's Lacuna".
This illustration copyright Chris Silver Smith, 2007. For permission to reuse, contact me with details.