Google SERPs Case Sensitive - Fossil Watches

Illustration for a blog post on how Google's search results have turned case-sensitive -- search for something with uppercase first letter and compare the ranking of the web pages listed with the same search in all lowercase and you may see a difference.

Search for lower-case, "fossil watches" is on the left in the image above, and the SERP for upper-case, "Fossil Watches" is on the right.