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Beeline Fashions Invitation, 1965 - Advertising Postcard | by Shook Photos
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Beeline Fashions Invitation, 1965 - Advertising Postcard

REMARK: Nothing screams high fashion venue more than a drop-ceiling and wood paneled basement outfitted with colonial-inspired furniture. The braided rug catwalk allows audience members to view the latest Beeline Fashions in the comfort of over-stuffed sofas and rocking chairs. This invitation postcard was mailed by Mary Leonard of Des Moines, Iowa, to Shirley Henderson of Waukee, Iowa; whether Mary and Shirley were friends or enemies is left to speculation.


Style Conscious Group Viewing


Advertised in Glamour, McCalls and Woman's Day Magazines


Date: 1965

Source Type: Postcard

Publisher, Printer, Photographer: probably Dexter Press (#95433-B)

Postmark: September 23, 1965, Des Moines, Iowa

Collection: Steven R. Shook



I've arranged to have a Beeline Fashion Show. I think it is a terrific way for a few of us to get together.


It will be a lot of fun seeing and perhaps even modeling the latest fashions.


I know we'll have a grand time if I can count on you to be there. If you want to bring a friend along . . . fine!


Date Sept. 30, Time 7:30

Place: 7391 Suth View Dr.

Des Moines, Iowa

Mary Leonard


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Taken on January 10, 2010