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HeartsChallenger / 20090819.10D.51567 / SML | by See-ming Lee (SML)
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HeartsChallenger / 20090819.10D.51567 / SML

Since their ice cream selection changes often, HeartsChallenger doesn't have a fixed menu. Instead, they print the photos and names of their selection onto these magnetized labels which sticks to their truck when ready to serve.

 

Full scoop at SML Pro Blog: HeartChallenger = Ice Cream + Candies on Wheels in NYC

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Taken on August 19, 2009