Before Invisible Children launched their Stop Kony 2012 viral video campaign in march 2012, founder Jason Russell gave a 5-minute "just the facts" presentation and a preview of the upcoming Kony 2012 project:
if you're wondering what the hype is about and don't want to sit through the entire 30-minute video and its autobiographical tangents, this TEDx talk is an excellent summary of the longer, more widely-viewed piece.
Along with the Stop Kony viral video came a backlash against the Invisible Children organization, how their funds are allocated, whether their assistance is valued or perceived as a perpetuation of the white man's burden, why they've focused on Uganda when Kony is not there, that the film-makers promote themselves more than their cause, and present a simplified and highly selective view of reality to increase the impact of their message.
Many of the criticisms raised about the Invisible Children organization warrant further information and discussion. some of these critiques include:
The invisible children organization posted a response acknowledging and addressing some of these concerns within a few hours of the viral video launch and critical backlash:
A marketing and awareness mission led by three documentary filmmakers will obviously play to that primary strength, perhaps at the expense of other things they should be doing. Once awareness is raised, you have to ask whether subsequent financial contributions are best spent on continued marketing and promotion.
copyright © 2011 sean dreilinger
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view Jason Russell of Invisible Children speaks at TEDxSanDiego in December 2011 - _MG_4054 on a black background.