Yes, I can add "chicken trainer" to my resume :-) The purpose of this seminar was to improve the training skills of the humans. Chickens are FAST, so the human's reactions and timing also has to be fast. They don't tolerate "sloppy" mechanics. If you leave the treat cup accessible, they will take advantage. If you try to get too much from them too fast, they fly away. We named our chicken 'Harvard" because she was a star!! In a very short amount of time, she learned to discriminate between 2 targets. She knew that only pecking the red target would pay off and to ignore the blue one, even if it was closer.
I got a kick out of some of the names people had for their chickens: Patty, Nugget, Kung Pow and Popcorn are a few I remember :-)
It's not just dog trainers who take this course. Anyone who has to do any kind of training can benefit from this seminar! It is frequently attended around the world by groups like the FBI and even the types of fishermen you see on the reality TV show "Deadliest Catch".