This Hooters is located at Jantzen Beach in Portland. The venue and its sign were once maintained by a local family-owned restaurant, Waddle's. I have a small family connection to Waddle's; My grandmother had a great time visiting there with her cousin who ran/owned the place before it shut down. Waddle's was forced out when Krispy Kreme wanted the location, and the landlord increased the rates for the property lease to an untenable amount for a small business. Then Krispy Kreme crapped out (overexpansion problems), and Hooters swooped in.
Hooters promised to keep the sign (Portland takes its neon seriously), with the iconic clock intact, and they did, sort of, but pretty much changed the whole thing. It went from kitchsy beauty, to, ugh, just an ugly abomination. The sign now reads as either a bad dirty joke, or a poorly worded Public Service Announcement for breastfeeding. You can find some pictures of the old Waddle's signs online at:
I really could just kick myself for never taking a picture of the sign before Waddle's closed. It was such a landmark neon sign that I unfortunately took it for granted that it would always be around, sigh.
Waddle's (once upon a time) used to offer car service under a carport area in the parking lot - orders were delivered by young women on rollerskates who'd bring the food to your vehicle. I ended up getting to meet one of the waitresses who'd worked for Waddle's back then through an old work acquaintance (it was her mom) and she said it was the most fun and hardest job she'd ever had, and made sure to let me know that there were less orders spilled on the way to the cars than you'd think there might have been.