Anatomy of Personal Brand
I know, I know icky topic but I think it's one of those unavoidable things to consider nowadays.
I'm approaching this from the notion not that you can shape or create a brand for yourself but rather just that you can understand and correct misconceptions or ensure you're putting the right foundation out there for people to build their own impressions on.
For specialists of the world I'm not sure this is as big an issue, but I think a lot of generalists (like me) struggle with it.
Feedback encouraged and welcomed whole-heartedly...