IDEO Prototypes the Future

Todd Huffman    says:

I really like those shopping carts that have tiered multiple hand-baskets like in the photo... Since I just shop for two people, I usually don't need a huge bulky and unmaneuverable grocery cart. The multiple-hand basket design is lighter and has a much better turning radius.

The multiple basket designs also allows me to sort my groceries while I shop... for instance I keep all my refrigerated goods in a different basket than my dry goods. This is helpful because those baskets get bagged together, and when I get home putting the groceries away is much easier and faster.

Personally I have always wanted a shopping cart with an attached PDA with bar-code reader. Even better would be a quick station at the front o the grocery store with a digicam and OCR software. So I wander in with a scribbled shopping list, get it OCR'd and put onto the PDA and the list is organized by geography (clustered by row), reducing the time I spend wandering around back and forth. The bar-code reader allows me to do quick comparisons of different products with different metrics such as price or nutrition, or access a database of recipes (and when I select a recipe it adds the other ingredients to my shopping list).... but that is just the engineer in me, that feature load is too complex for the consumer.
Posted 41 months ago. ( permalink )