MM017: Figure 4.9
Work with stakeholders to determine a subset of the audience segments
to study immediately, based on their importance to the business.
Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior. New York: Rosenfeld Media.
www.rosenfeldmedia.com/books/mental-models/
Comments and faves
Rachel M. Murray added this photo to her favorites. (46 months ago)
der foodograph added this photo to his favorites. (45 months ago)
virgosun added this photo to their favorites. (37 months ago)
manavecplan added this photo to his favorites. (32 months ago)
hedsouza added this photo to his favorites. (16 months ago)