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Mapping social networks
Families are the oldest and most established “social networks.” As such, they have fairly clearly...
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Uploaded on Mar 8, 2009
Time spent with widget resulting in average client site unique page views
Razorfish Digital Outlook Report P. 142 Social Influence Measurement: What's it Worth?
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Uploaded on Mar 8, 2009
Social graph maps
Social Influence Research produces social graph maps that could be used for design, advertising and...
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Uploaded on Mar 8, 2009
Impact of social referral on download of widget, spending money and AOV
Razorfish Digital Outlook Report P. 143 Social Influence Measurement: What's it Worth?
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Uploaded on Mar 8, 2009
Social Networks
From Social Influence Research Social networks — formal or informal, digital or not, hard to map,...
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Uploaded on Mar 8, 2009
Base and Incremental Value for Social Media Campaigns
Razorfish Digital Outlook Report P. 139 Social Influence Measurement: What's it Worth?
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Uploaded on Mar 8, 2009
Average revenue generated per user by length of engagement with widget
Razorfish Digital Outlook Report P. 142 Social Influence Measurement: What's it Worth?
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Uploaded on Mar 8, 2009
Understanding the Viral Spread of SIM
Measuring engagement (various measures of usage and utilization) is becoming more common in viral...
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Uploaded on Mar 8, 2009
Vertical Spend Comparison
Vertical placements saw a slight decrease year-onyear, from a 39% share in 2007 to 35% in...
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Uploaded on Mar 8, 2009
Ad Network Consolidation
The ad network category saw 62% of spending concentrated within the top five ad networks and 72% within...
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Uploaded on Mar 8, 2009
Category Share v. Site Growth
Unlike video, spending in the community vertical, which is still one of our top two categories and...
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Uploaded on Mar 8, 2009
2008 Vertical Spend
As we look at vertical spending in the U.S., two trends emerge: a significant jump (18% to...
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Uploaded on Mar 8, 2009
2008 Media Distribution
As in the past, the net ad spend of Razorfish’s™ clients was widely distributed. It spread across 1,024...
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Uploaded on Mar 8, 2009
2004-2008 Spend Distribution
In 2008, paid search allocation grew, with share of total ad spend among our clients increasing to 36%...
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Uploaded on Mar 8, 2009
Channel Impact: First Hearing About It
First Hearing About It In asking digital moms which channels had a strong influence on them “first...
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Uploaded on Feb 9, 2009
Categories in which moms researched, sought advice, or purchased (in the last 3 months)
When asked to select the top items researched or purchased online in the last three months, most...
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Uploaded on Feb 1, 2009
Whom Moms Communicate with by Channel
Digital technologies play an important role in how digital moms socialize and connect. Digital moms use...
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Uploaded on Feb 1, 2009
Age of Child: Digital Channel Usage
Key differences also exist among moms based on the age of their children. Digital moms of children 12...
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Uploaded on Feb 1, 2009
Age of Mom: Digital Channel Usage
Key differences exist in digital usage between older and younger moms. Digital moms under 35 are more...
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Uploaded on Feb 1, 2009
Digital channel usage (which technologies have you used in the last 3 months)
Beyond email and search, digital moms are active users of Web 2.0 technologies. More digital moms are...
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Uploaded on Feb 1, 2009
Channel Impact: Making a decision or purchasing it
Making a Decision/Purchasing Websites, friends/family referrals and search engines are the three most...
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Uploaded on Feb 1, 2009
Channel Impact: Learning more about it or researching it
Learning/Researching Online communication channels like search (50%), websites (50%), referrals from...
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Uploaded on Feb 1, 2009
