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    Design as Meaningful User Interaction

    This has been our approach in order to frame Design with its different layers and dimensions into contexts people are experiencing design. One of the insight (hopefully) to be achieved is to make people/users aware that Design, both as process and output means different things in different contexts. One example of such a scenario could for example that talking about design with an engineer will touch completely different issues than talking to a Brand Manager instead as they 'see' Design as 'Process' opposed to 'Expression'.

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