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Art for Gatorade's animated interactive
campaign, The Quest For G. The campaign is a spoof on Monty
Python's The Quest For The Holy Grail,
and features sports luminaries like
Kevin Garnett, Usain Bolt, Kareem, Misty
May, Alicia Sacramone, the Jabbawockeez,
and Derek Jeter.
Crude articulation of the layered
Photoshop armatures combined with a
faded, warm palette of golds, greens,
browns, and blues was an homage to Terry
Gilliam's collage animations.
I was supplied with production stills
and body double shots from the
on-location shoot in Spain, as well as
later studio shots of the sports stars
in costume from the green screen ad
filming in Boston.
I completed the art for this
project--roughly 100 illustrations--in
about ten days.
Clients: TWBA/Chiat/Day, Tequila,
Gatorade
54 photos | 327 views
items are from 04 Feb 2009.