g

Art for Gatorade's animated interactive campaign, The Quest For G. The campaign is a spoof on Monty Python's The Quest For The Holy Grail, and features sports luminaries like Kevin Garnett, Usain Bolt, Kareem, Misty May, Alicia Sacramone, the Jabbawockeez, and Derek Jeter.

Crude articulation of the layered Photoshop armatures combined with a faded, warm palette of golds, greens, browns, and blues was an homage to Terry Gilliam's collage animations.

I was supplied with production stills and body double shots from the on-location shoot in Spain, as well as later studio shots of the sports stars in costume from the green screen ad filming in Boston.

I completed the art for this project--roughly 100 illustrations--in about ten days.

Clients: TWBA/Chiat/Day, Tequila, Gatorade

54 photos | 327 views

items are from 04 Feb 2009.