Corporate Tag, Urban Tag
Philadelphia 2009 Night Shoot with Ray Skwire
This is just one car of a gigantic Tropicana orange juice train that stretched for blocks and blocks. It made me want a glass of OJ. This is the original Tropicana Girl design. They changed to an orange with a straw sticking out of it and most recently they turned that into a bland generic looking package with a glass of juice on the corner of the carton. I was disheartened when I saw that in the market. I was not the only one. So many people were upset about it, Pepsico went back to the former packaging with an apology.
Corporate Tag, Urban Tag
Philadelphia 2009 Night Shoot with Ray Skwire
This is just one car of a gigantic Tropicana orange juice train that stretched for blocks and blocks. It made me want a glass of OJ. This is the original Tropicana Girl design. They changed to an orange with a straw sticking out of it and most recently they turned that into a bland generic looking package with a glass of juice on the corner of the carton. I was disheartened when I saw that in the market. I was not the only one. So many people were upset about it, Pepsico went back to the former packaging with an apology.