WWF, originally the World Wildlife Fund, was established in 1961, and WWF-UK was the first of its many National Organisations. "The Launching of a New Ark" was WWF's first report (published in book form - all 207 pages of it!), which covered the years 1961-64. WWF's founder chairman, the great Sir Peter Scott, famously said: "We shan't save all we should like to, but we shall save a great deal more than if we had never tried." The task continues.