The Oregon Liquor Control Commission and Pernod Ricard, USA are launching a Public Service Announcement campaign to remind parents how dangerous underage drinking can be.
Prom and graduation are two of the biggest memory-making events in a teenager’s life. Many parents get involved by helping pick out special clothes or extending curfew for the night. One area where parents can make the greatest impact is setting firm expectations against underage drinking.
The campaign, “Underage Drinking doesn’t start with a drink. It starts with an excuse,” focuses on things some parents may say to justify their teens’ drinking behavior.