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SoftRetentionSegUplift.png | by njradcliffe
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SoftRetentionSegUplift.png

Uplift models for retention estimate the reduction in churn probability resulting from a given retention action. Thus, uplift models allow us, in principle, to focus our efforts precisely on those groups (the Persuadables) likely to be receptive to our efforts.

scientificmarketer.com

 

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Uploaded on March 4, 2007