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SoftRetentionSegBase.png | by njradcliffe
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SoftRetentionSegBase.png

The soft form of the Fundamental Campaign Segmentation for Retention. The horizontal axis shows probability of leaving if not treated, while the vertical axis shows the probability of leaving if treated. The diagram shows four segments,

- Persuadables (bottom right) [more likely to stay if treated];

markedly when treated;

- Lost Causes (top right), [unlikely to stay];

- Sure Things (bottom left), [likely to leave]; and

- Sleeping Dogs (top left), [more likely to leave if treated].

scientificmarketer.com/

 

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Uploaded on March 4, 2007