new icn messageflickr-free-ic3d pan white
SoftRetentionSegAttritionModelTreated.png | by njradcliffe
Back to photostream

SoftRetentionSegAttritionModelTreated.png

Attrition (churn) models built for a mature retention programme are likely to use modelling population largely consisting of customers treated with a retention action, at least if it high risk. Targeting on the basis of such models will therefore select people with a probability of leaving if treated above some threshold level.

scientificmarketer.com

 

181 views
0 faves
0 comments
Uploaded on March 4, 2007