new icn messageflickr-free-ic3d pan white
SoftDemandSegResponse.png | by njradcliffe
Back to photostream

SoftDemandSegResponse.png

The impact of targeting with a so-called response model, overlaid on the Fundamental Campaign Segmentation. This shows how everyone above a horizontal line (at the level where Lost Causes intersect the y-axis, which shows probability of purchase if treated) is targeted by a response model.

scientificmarketer.com/

 

192 views
0 faves
0 comments
Uploaded on March 4, 2007