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SoftDemandSegPenetration.png | by njradcliffe
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SoftDemandSegPenetration.png

The impact of targeting with a penetration model, overlaid on the Fundamental Campaign Segmentation. This shows how everyone to the right of a vertical line (located where the Lost Causes intersect the x-axis, which shows probability of purchase if not treated) is targeted by a penetration model.

scientificmarketer.com/

 

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Uploaded on March 4, 2007