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anotherCrazyDreamer.png | by njradcliffe
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anotherCrazyDreamer.png

So, you know how we use a control group to work out the net lift? . . . but w targeted based on models of just the people we mail, right? Well, why don't we build models of *net* impact and use those to target? (Thinks - Another Crazy Dreamer.)

 

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Uploaded on March 2, 2007