Absolut rearrange screwup- US

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Comments

TheSoka says:

I don't think they will lose as much as you might think... booze is still booze.
Posted 15 months ago. ( permalink )

Boycott WHO? Vin and Spirit was owned by the Swedish Government who just sold it to Pernod Ricard SA. Pernod Ricard SA probably had nothing to do with this advertizment.

Someone should be called accountable for this outrage.

The V&S Group has absolute power -- make that Absolut power. The company is Sweden's top supplier of wine and spirits, but it is best known for its Absolut vodka, which is sold in more than 125 markets (and accounts for more than half of all imported vodka sales in the US). It is comprised of three business areas: V&S Absolut Spirits, V&S Distillers, and V&S Wine. V&S has joined Maxxium Worldwide, an international spirits distribution consortium, for distribution outside the Nordic countries and the US. In 2008 the company was autioned off to Pernod Ricard. Effective March 31, 2008.

Pernod Ricard SA, together with its subsidiaries, engages in the production, distribution, sale of spirits and wines in France and internationally. It offers whiskies, liqueurs, champagne, cognacs and brandies, white spirits and rums, bitters, and wines. The company sells its products under Ricard, Ballantine’s, Chivas Regal, Kahlua, Malibu, Beefeater, Havana Club, Martell, The Glenlivet, Jacob’s Creek, Montana, Mumm, Perrier-Jouet, Seagram’s gin, 100 Pipers, Amaro Ramazzoti, Clan Campbell, Imperial, Pastis 51, Ararat, Wild Turkey, Royal Salute, Tia Maria, Suze, Royal Stag, Ruavieja, Wyndham Estate, Powers, Campo Viejo, Hiram Walker, Passport, Becherovka, Don Pedro, Olmeca, Aberlour, Wisers, Montilla, Presidente, Soho/Dita, Pernod, Wyborowa, and Something special brand names. The company was founded in 1975 and is based in Paris, France.

After all, are you a serious drinker or a serious United States Citizen?

Be clear that this has nothing to do with Mexico or the Mexican People. This is a misguided advertisment and whoever is responsible for it deserves to suffer a big loss in revenue and market share for attempting to play to the misguided.
Posted 15 months ago. ( permalink )

Alex Tovar says:

Hum....not sure what do you mean...can you be more clear?
Posted 15 months ago. ( permalink )

nhighberg says:

I think they did this for the attention they would get. Looks like it's working!
Posted 14 months ago. ( permalink )

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