Absolut![]() ![]() The latest advertising campaign by Absolut Vodka for Mexico, created by Teran|TBWA, is causing controversy online. The creative for the campaign returns the lay of the land in the Americas to what it once was. The map depicts the whole of California as still part of Mexican territory, sporting its former name of Alta California - higher California.
Although the campaign caused no ripples south of the border, many in el Norte have found it offensive. Follow the story as it unfolds at MexicoReporter.com Thank you to the ad agency for providing the image, which is running as part of a campaign in Mexico currently. Alta California (Upper California) was formed in 1804 when the province of California, then a part of the Spanish Viceroyalty of New Spain, was divided in two along the line separating the Franciscan missions in the north from the Dominican missions in the south. The southern part became the territory of Baja California (Lower California). The two territories were also alternatively called Nueva California (New California; Upper California) and Vieja California (Old California; Lower California). Mexico lost control of the territory as a result of the Mexican-American War. CommentsHamilcar Barca says:They've always been a mess. They are a major
exporter of oil and still can't provide jobs
to their millions because of governmental and
societal corruption.
Kakona says:Maybe not, more likely. The prosperity of
the region followed its acquisition by the
US. Mexico is a third world mess and has
been for centuries. What we really need to
do now is take on a few more Mexican states,
say Chihuahua to start, maybe Baja, to give
the millions who live in these slums a chance
at a better life without having to cross the
border.
fourmckees says:This map is factually in correct. If they
are going to call the US ESTADOS UNIDOS DE
AMERICA. Then Mexico needs to be ESTADOS
UNIDOS DE MEXICO, not just
"Mexico".
Greg Easton Photography
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kylos h
says:
And if you had it back, it would be a third world dilapidated mess instead of the prosperous region it is.
Posted 20 months ago. ( permalink )