Absolut

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    The latest advertising campaign by Absolut Vodka for Mexico, created by Teran|TBWA, is causing controversy online. The creative for the campaign returns the lay of the land in the Americas to what it once was. The map depicts the whole of California as still part of Mexican territory, sporting its former name of Alta California - higher California.

    Although the campaign caused no ripples south of the border, many in el Norte have found it offensive. Follow the story as it unfolds at MexicoReporter.com

    Thank you to the ad agency for providing the image, which is running as part of a campaign in Mexico currently.

    Alta California (Upper California) was formed in 1804 when the province of California, then a part of the Spanish Viceroyalty of New Spain, was divided in two along the line separating the Franciscan missions in the north from the Dominican missions in the south. The southern part became the territory of Baja California (Lower California). The two territories were also alternatively called Nueva California (New California; Upper California) and Vieja California (Old California; Lower California).

    Mexico lost control of the territory as a result of the Mexican-American War.

    planeta, awaterma, Mexicanwave, clementi, and 64 other people added this photo to their favorites.

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    1. robert_rex_jackson 22 months ago | reply

      Not to nit-pick, but Mexico's GDP as of last year was $1.567 trillion. The GDP of the United States during the same period was $14.66 trillion. It's not exactly a state of parity. And the primary reason illegal immigration comes up so much is because American business uses undocumented workers to counter the third-world Pacific rim labor that other large corporations are so fond of exploiting. Of course that devalues our domestic workforce and that causes problems. Also, a lot of undocumented workers have a string of aliases related to criminal activities and that's a problem, as well. It's very difficult to pin suspects to identities among the undocumented. Really, if we could ever institute campaign finance reforms I'm pretty sure all these issues would evaporate. Because if business stopped being able to legally bribe our politicians we'd have a more protectionist stance on trade and we'd crack down on the use of undocumented labor. Nothing wrong with legal immigration, though. Lot of talented people out there who'd like to work in the United States.

    2. Freedom of 76 22 months ago | reply

      zzzzzzzzz.....zzzzzzzzzzz.............zzzzz...................

    3. M1.MUNOZ 19 months ago | reply

      Dont worry carlos slim is buying everything back for us!

    4. thetrueman654 18 months ago | reply

      this is going to be real like soon!!!!!!!!!!

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