'Portrait of a baby girl'

Photographer Unknown; Gelatin Silver

Collection of National Media Museum

Polyfoto originated in Denmark with the first British studio opening in Selfridges, London in 1933. Polyfoto literally means ‘many photographs’ – and the distinctive photographs showing 48 different poses found their way into millions of wallets and handbags. After receiving the proof sheet customers were invited to select the pose they would like enlarged. The company slogan was ‘One of them must be good!’

We're happy for you to share this digital image within the spirit of The Commons. Certain restrictions on high quality reproductions of the original physical version of apply though; if you're unsure please visit the National Media Museum website.

For obtaining reproductions of selected images please go to the Science and Society Picture Library.