What is Information Architecture?
By sorting out things like this:
-Classification and Hierarchy
-Labels and Tagging
-Navigation and Wayfinding
-Search
INFORMATION ARCHITECTURE (IA for short) connects PEOPLE to the CONTENT they're looking for.
The 'content' people are looking for could be text, images, videos, whole documents, or even conversations... and other people.
IA also helps the people who create and maintain content do their job easier, and links content to other content to make it more usable and easy to find.
If you want a vector-based version of this image, please download a PDF from my blog. (it also has a GIF image correcting the slight spelling error).
strottrot, evoljen, nform, TammieE, and 45 other people added this photo to their favorites.

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elementalfire23 31 months ago | reply
Hi Murray, I'm interested in using your 'poster' to help educate managers within my workplace (I work for a Queensland (in Australia) Government department). Could you let me know if you consider this a non-commercial use? It would only be used internally and no income would be gained from it.
murdocke23 31 months ago | reply
murdocke23 31 months ago | reply
(I realize I didn't clarify "non-commercial" well in my last response: as long as you're not making money off the image itself, you can use it along with attribution.)
Lorena_Gonz 4 months ago | reply
I love it!
Thanks you for giving it "Some reserved rights". I have used this infography as illustraton in a post about Information Architecture.
It's this: marketingonlineymas.wordpress.com/2013/02/08/arquitectura.... I've mentioned you in the article.
If you prefered that I delete it, ask me.
My best regards :)