Special Fashion Week Cherry Coke design

From the press release:

The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand’s graphics in five different media. The participating artists — sneaker-designer Dave White, photographer Shareif Ziyadat, digital artist and illustrator Nigel Dennis, sculptor Charlie Becker and lifestyle influencers Nick Poe and Jeff Roberts — will unveil their interpretations of the Cherry Coke look at the event.

Joining Cherry Coke, Shawn “Jay-Z” Carter and the five artists, attendees at the exclusive event will include a mix of celebrities, musicians, athletes, stylists and New York City tastemakers. Guests will enjoy specialty food pairings, signature cocktails, and ice cold Cherry Coke.

New Cherry Coke and Cherry Coke Zero packaging will be supported by a fully integrated marketing campaign, which includes a new 30-second television commercial that will debut on the February 14 episode of American Idol on FOX, plus radio, outdoor, and point-of-sale executions. The new creative for Cherry Coke was developed by advertising and design agency 72andSunny of Los Angeles, California.