I was entranced by that place.
We were going up the escalators in the Tokyu building (the one at the crazy-huge Shibuya crossing) and I looked over... it was a beautiful sight.
I'm a sucker for color spectrums and this was a huuuge bar of cream mochi beautifully lined up by color. *sigh* If you search other flickr photos for mochi cream, you can see the pretty color spectrum...
And they were tasty too! I got sakura and I think Jordan got mango or something.
As a silly side note, I was watching a Japanese show and Namie Amuro brought them on the show and shared them with a famous A/V girl. It's so stupid but I felt special that I actually knew about that shop.