Magazine ads for the Wikipedia campaign.
Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.
Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.
Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.
The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).
Our tag reads: "I [edit] wikipedia"
The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.
Art Direction II Assignment
Professor: Holly Shields
Art Directors: Mike E. Perez, Mark Decker, Jacob Brubaker
Model: Tom ??
avatar-1, hardys, isforinsects, racheldarahgator, and 20 other people added this photo to their favorites.
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inakicalvo 55 months ago | reply
Amazing! That's a very artistic mindmap (like the others in the gallery). Great job.
Marco Bellucci 51 months ago | reply
Amazing!
paulpablopawel 49 months ago | reply
Photo used in my Blog: www.kostrolaw.com/NJFamilyIssues/2009/04/30/wikipedia-is-... Thank you.
Jelly Helm 44 months ago | reply
Nice