T-shirt for the Wikipedia campaign.
Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.
Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.
Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.
The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).
Our tag reads: "I [edit] wikipedia"
The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.
Art Direction II Assignment
Professor: Holly Shields
Art Directors: Mike E. Perez, Mark Decker, Jacob Brubaker
tOkKa, ragesoss, avatar-1, matias@langtonlabs.org, and 62 other people added this photo to their favorites.
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MAGIS 2009 28 months ago | reply
H Mikei, Im Lalis from Guadalajara, Mexico. Im a editor of photografy of MAGIS magazine. This work is very good. In the next issue we want talk about Wikipedia, and how this proyect change the concept of free knowledge. Our magazine is a non profit publication of the ITESO University. We like to publish this images and talk about your proyect. If you are intrested please contact me on lalis@iteso.mx . This is the web site of the magazine, check it out. www.magis.iteso.mx We dont have much time so, I realy hope you agree with this proposal, we love this work.
We are in contact.
All my best to you
Lalis
崇崇 陸 25 months ago | reply
i like this
victuallers2 22 months ago | reply
All that wikilove given to one T shirt .... but it is a rather attractive little number ... why is this love unrequited?
Giovanna Nacke 21 months ago | reply
The clothes look great and wearing this seems a gentleman,joe sanders jersey I believe you must be very successful.