Disneyland Welch's Grape Juice, 1955
Part of an original pencil layout created in 1955 for a full-color newspaper section presenting some of the " many delights and wonders that are yours to enjoy at Disneyland."
The text for this page:
"FANTASY, FANTASY EVERYWHERE—AND WONDERFUL WELCH’S TO DRINK!
Welcome to Welch’s Grape Juice Bar at the Mickey Mouse Theatre in Fantasyland! You’ll know it by those big bunches of luscious Concord Grapes you see in the picture. Head for those—you’ll be heading for the greatest refreshment treat in Disneyland.
"We whistle while we work. We have a reason, too.
We know that we’ll be drinking Welch’s Grape Juice when we’re through.
“Don’t miss the ‘Mr. Toad” ride,” advises the beloved Dopey. You’ll thrill to a series of misadventures in a 1903 automobile, knock over a cow, crash through a barn, and glide through the Pearly Gates.
You’ll meet lots of old and good friends in Fantasyland. One of the best, especially when you’re thirsty –is cool, delicious Welch’s Grape Juice. Look for the gay and colorful Welch’s Grape Juice Bar right at the Mickey Mouse Theatre. Make it your headquarters for healthful refreshment."