1960 calendar - Opel Rekord
This is an epic Opel photo. I was so thrilled to find a 1960 Opel calender, and with 52 years the oldest I have now. The setting is so different from most of the other calender photos. This one really looks like it was set out as an advertising photo. And look at that wonderful Wirtschaftswunder optimism. 15 years after the war German middle class can have a car an enjoy the convenience of a Frigidaire refridgerator. Opel manufactured and marketed Frigidaire in those years.
But just look who thse people look. No casual clothing. On the contrary, Dad is wearing his suit and tie, Mom has chose het best dress according to the latest Paris fashion, and Junior even has a bow tie under his chin. While drinking theur refeshments whil on the road to see Junior's grandparents, a service station attendant in a spotless white outfit pointlessly cleans the windshield of the family's immaculate Opel Rekord.
I love this photo.