12i Interactive Installation
Interactive instalation by Marcio Ambrosio.

Exhibition at Itaú Cultural, São Paulo from 29th of June to 4th of September 2011
Itaú Cultural | Avenida Paulista 149 – Paraíso – São Paulo SP [Metro Brigadeiro]

The installation is a nod at the inventors of film animation, a modern reading of the zoetrope. 12i faithfully applies the principles of classic animation and the working of a zoetrope - the rotation of 12 images giving the illusion of movement - with added features from contemporary technologies : audience participation through the creation of animations, real-time update and compositing of content inside the zoetrope, activation of audio and visual elements by the presence of the public.
The aim of 12i is to immerse the audience in a strange and magical universe by giving it the first role in the “wheel of life”.
This installation in 2 parts invites the spectator to decompose and record its own 12-images body animation, that will be displayed through a modernised zoetrope, a sculptural device mixing sounds and visuals. The animations are posted to the 12i website (12i.tv), where you can see and share your own animation, as well as others’.
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