from mainstream to mystream

I came across this phrase in a passing reference here: www.businessweek.com/print/technology/content/dec2006/tc2...
It’s a bit cheesy but I still like it. It’s a simpler way to make the point about the rise of “personalised media” that doesn’t come across so corporate.

Image CC www.flickr.com/photos/gebala/266916456/ thanks to Gebala

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