search is next step in evolution giving insight into customers

Image from Flickr CC www.flickr.com/photos/lachlanhardy/96630011/ thanks to lachlan hardy
This gives an interesting evolutionary perspective on the impact of online search and the resulting ‘database of intentions’ belonging to Google et al, to use a phrase coined by John Battelle.
The quote is from www.nytimes.com/2006/07/05/business/05leonhardt.html?ex=1...
(I’ve had to crop it down a lot so it didn’t take up the entire page, but I’ve not altered the meaning)