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Star Tribune snafu

Oops! This is some place holder text right in here and more in here...
Star Tribune snafu by Lorika13.
I guess this is what happens when you cut staff to the bone. 
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S.E.D.  Pro User  says:

Sometimes the press will start their runs early and catch mistakes on the fly...color corrections...plate shifts...new plates...etcetera...

That could be what happened with this one? Maybe the first 5,000 or so copies ended up like this and you were lucky enough to get one!

And yes, it is what happens when you cut staff from top to bottom but I would put most of the blame on editorial for this mistake.

It's funny that no one in the pre-press caught it either. I guess they must all still be in training over there...lol...
Posted 12 months ago. ( permalink )

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rewatpowerliberal  Pro User  says:

mine is like that, too -- I just checked
Posted 12 months ago. ( permalink )

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oxmour  Pro User  says:

whoa that is priceless.
Posted 12 months ago. ( permalink )

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barkingmoose  Pro User  says:

Here is a comment right in here and more in here. Here is more comment right in here and here.
Posted 12 months ago. ( permalink )

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panchomill  Pro User  says:

There have been a few similar misses over the last few months, including this one.
Posted 12 months ago. ( permalink )

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Lorika13  Pro User  says:

Yeah, I'm really curious if they all went out this way. I know it's not the front page, or a big news story or anything, but it's still a pretty glaring mistake. It's also the biggest in a string of mistakes I've found in the Strib in the last couple months.

I also think it's part of the indications of a great decline in the paper.

(at least they got rid of Katherine Kerstin though! *Snark*)
Posted 12 months ago. ( permalink )

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Jason DeRusha  Pro User  says:

The weird thing is that it's not even a local article. I'm not sure how the workflow works when reprinting and laying out a wire story, but come on. I do enjoy homemade caramels, however.
Posted 12 months ago. ( permalink )

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RubyJi  Pro User  says:

Wow, that's quite an oops!
Posted 12 months ago. ( permalink )

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panchomill  Pro User  says:

There is actually a short note about it on the front page:

"TO OUR READERS
Test type was inadvertently used in a headline on the candy-making story on today's Taste cover."
Posted 12 months ago. ( permalink )

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Kurtis Scaletta says:

I wish it had said TO OUR READERS apology goes here more apology goes here and here
Posted 12 months ago. ( permalink )

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staticnullvoid says:

hawesome.
Posted 12 months ago. ( permalink )

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dancypants  Pro User  says:

Haahahahah! That rules. I just checked our
copy at work, and we all had a hearty laugh here.
Posted 12 months ago. ( permalink )

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pinkzilla  Pro User  says:

Oh man. So sad.
Posted 12 months ago. ( permalink )

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Maggie T  Pro User  says:

This is why layout folks are taught to use XXXXXXXes in the spaces where the copy has yet to be written. There's no glazing over those.
Posted 12 months ago. ( permalink )

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Thirteen Of Clubs  Pro User  says:

RE apology goes here more apology goes here and here

Didn't some college recently get in trouble for releasing a press statement that went pretty much exactly like that? I think that it was intentional, not accidental, and meant to be tongue in cheek. I guess it didn't go over very well. Of course I can't recall any details, making googling it impossible.
Posted 12 months ago. ( permalink )

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seize  Pro User  says:

(I used to work there. I'm not defending the mistake; I've just been there before and done it before. It's no fun seeing it the next day.)

Some feature sections at the Strib are designed in advance, often many at the same time. Sometimes pieces of a story don't get enough eyes at them. For a section like this, there would usually be a designer and two copy editors, but it's tighter around vacations and Often mistakes are caught in the press, but this one obviously wasn't as the final edition has a note about the mistake.

Maggie: Our InDesign libraries at the Strib often have "Here is a summary right here..." in them, which are often replaced with lorem ipsum or instructions from the designer — copy editors there are trained to spot both. XXXXs work in more situations, but often cause more problems for some reason in our workflow.

Jason: Wire stories get dropped in the same as local copy, and the headlines, summaries, captions, turn lines, jumpheads, story formatting and any sidebars are all done the same way — quickly.

Yes, it's their job to get it right, but there are 365 editions a year. Mistakes happen, folks. It just doesn't always happen on 340,000 doorsteps.
Posted 12 months ago. ( permalink )

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Maggie T  Pro User  says:

Thanks for the insightful comment, seize. Very well said.

As a copy editor who reads well over 100 news stories per day, I'm afraid to say sometimes mistakes like this get past the copy desk. Oddly, you can be so focused on the body of the story that you miss problems with the headline. We're human, not computers, and we take a lot of pride in all the mistakes we do catch.

That said, recent cuts in staff haven't helped.
Posted 12 months ago. ( permalink )

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