Liquid Brand Breakfast Series: June 2008

The Future of Mobile Technology

Presented by:
Tim Bajarin, CEO, Creative Strategies Ben Bajarin, Director, Consumer Technology Practice, Creative Strategies

Summary:
Look around and it's obvious that we are living in an increasingly mobile world. The advent of devices that enable each of us to be connected at any point during the day, regardless of where we are is changing the way that we communicate and access information.

Mobile technology across the globe is exploding with growth. People everywhere are seeking new ways to communicate.

This presentation will explore how and why mobile technologies will be one of the most important growth sectors of the technology industry as well as how and what people are doing with mobile devices.

Are we at an inflection point for the technology industry? Are we in the process of re-defining a personal computer? How does this trend affect brands and branding? What are the marketing challenges and opportunities?

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items are from 03 Jun 2008.