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This Ad aims to show how USPS is everywhere for your convenience. When
thinking about ADAM, we began to think about the whole story of game,
which include the tree of life. The branches of a tree, branches of a
post office, it all seemed to connect nicely for us. We thought the
branches of tree could look like connection routes, linking cities
across the country. And obviously, "branches" would be a nice play on
words.

Sorry that the quality is so crumby. I don't have photoshop and therefore had to attempt to do the entire project on microsoft paint...and you know how that is.

I will put our brainstorming process for this ad here, starting with Adam (as of Adam and Eve):

Adam- I don’t know much about the whole Adam and Eve thing other than it’s religious
Religious
Religious Holidays
Christmas
Presents
Sending cards and packages through UPS during the holidays
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Adam
Apple
Fruit
sweet
candy
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Apple
Pick an apple
Bite into
Falls from trees
Apple and send
Apple and a tree
Pick apples from trees
Christmas trees
Ornaments
The candy cane apple could be an apple from a Christmas tree?
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Through this forced association, we came up with this idea of picking something sweet (a candy cane apple because you can pick apples and candy canes are sweet and festive) to send during the holiday season that is coming up to get people to send presents and cards, etc... through the USPS!

Inside the envelope
The contents of the envelope of me are like my thoughts, feelings, aspirations, and things I keep held inside. All the good positive things I think about the world and life, and my problems/feelings that I keep held inside.

Front
These are things about me on the surface. Things I like, what I am to other people, things that everybody who knows me knows...

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