This is the water tower on top of the Wyman building in downtown Minneapolis. Carmichael Lynch, the ad agency where I work, occupies the top 4 floors of the building. Several months back I was asked to come up with some concepts for the water tower. Eventually looking to projection, as it was the most economical medium and ideal for keeping the historic tower in it's natural state. This tower, which we've named Rusty, faces the new Target Field Stadium, which just opened and is the new home of the Minnesota Twins. Several other projection ideas are in the works, but this simple face has been the clear favorite so far as it brings to life the physical structure itself allowing it to complete the overall look of the character. Currently, we're working to have Rusty react in realtime to the games in the stadium, so that If the team wins, he can cheer and if they lose, he cries.
jstumpenhorst, idogcow, eskimokiss, and 144 other people added this video to their favorites.
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arzie13 38 months ago | reply
Really does bring back old lego memories!
budsnead 38 months ago | reply
I love the nod to MCP from Tron. Awesome work!
Laser Bread 38 months ago | reply
^ ha, glad someone picked up on that. Tron is one of my favorite movies.
Aaron Landry 38 months ago | reply
Always wondered who was behind this! Awesome. Thanks.
Chairman Ting 38 months ago | reply
Pure brilliance! Love it!
~me2~minnesota~ 38 months ago | reply
You derserve a bonus & season tickets to the Twins & possibly a Title change at work. Really creative!
thingles 38 months ago | reply
Wow - very cool! Can't wait to see this going at night!
coastalcherokee1 38 months ago | reply
just awsome
RedandJonny 38 months ago | reply
awesome
spliv 38 months ago | reply
Rusty!
digi bill 37 months ago | reply
Outstanding! Who'd a thunk it?
starr226 37 months ago | reply
Amazing
Joe Kral 37 months ago | reply
Awesome! Laser Brock!!!
Hobittual 36 months ago | reply
That is so childish.
frankplastic 36 months ago | reply
Fantastic work.
gatOrobot 36 months ago | reply
lovit
carlo.maniero 29 months ago | reply
urra
Ferguccio 28 months ago | reply
Very cool...
Nemo Experiments 28 months ago | reply
amazing! what kind of projector? how far away is it from the water tower?
54StorminWillyGJ54 27 months ago | reply
Simply just awesome!