1927 Kotex adWomen are "free" to move and be "active" -- but at the same time secure, untroubled by "worries." An automobile in the background suggests the central woman in the illustration has just arrived, having driven herself to meet her friends. She's a modern woman, "free" to move fast, unreliant on men for transportation. The tennis racket under the woman's arm again suggests physical activity. The red color of the woman's pullover anchors the illustration and perhaps provides an indirect link to the product's true function -- a suggestion of blood and menstration, neither of which is mentioned anywhere in the text of the ad. The golf clubs carried by the woman's companions suggest further physical activity. These women are "free" to play hard, physically -- as women. No men are present. More hints of red and pink appear throughout the illustration. An image of the product packaging plants the appearance of the product in the consumer's mind. A free sample offers consumers the chance to try the product without monetary "risk" -- and also gives the company a chance to send the consumer literature further touting the virtues of the product. "Only Kotex itself is 'like' Kotex."" The ad assures consumers that Kotex is a completely "unique" product and that only buying the "genuine" Kotex brand of feminine pads will give all of the benefits mentioned in the ad. Enjoy "true protection" while still being "free" and "active" with Kotex. "Different in every way from any other product of like nature known." Again, the ad asserts that Kotex products are one-of-a-kind. The ad gives the text "expert" backing by claiming it was written by a "registered nurse." Again, Kotex offers "protection that is absolute," allowing women to wear and do whatever they wish. Flowers and watercolor-bright colors give the illustration a friendly air of cleanliness and freshness. 
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Hi, I'm an admin for a group called Not So Fresh Feeling, and we'd love to have your photo added to the group.
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