SD Worx: The Future of Work Predictor
• JOHN CAPLES NY BRONZE Campaign microsite
• BOA BRONZE Award
• CUCKOO Award Social Media BtoB

Lay back and watch:
youtu.be/Y5b-omNV7uA

BRIEF

SD Worx is the number 1
HR-service provider in Belgium. Like every year they want to send a New Year card to their employees and clients. But in their war against paper waste they want to send their wishes online. Of course, they would like a bit more impact than the average e-mail with a wishes card attached.

IDEA

As a trend setter in Human Resources Management, SD Worx is always thinking about the future of work. Are we going to work more from our home office? Will people find more time to spend with their children?
We came up with the Future of Work Predictor.
With this application we give people a sneak preview into their professional future by taking them on a ride through their LinkedIn profile of the future. We also give them a chance to express their New Year’s resolutions for the coming year. We then seal those resolutions and send them back next year!

The future of Work Predictor is the first ever application that takes over people’s LinkedIn profile.

RESULTS

SD Worx has sent this application to 300 people but within the first two weeks alone 5600 unique users in 42 countries visited this website, covering the whole target group as well. By sharing on Linkedin, Facebook and Twitter, this application is still running.

Samen gemaakt met Thomas Renders.

adsoftheworld.com/media/online/sd_worx_future_of_work_pre...

www.socialmediaclub.at/2012/02/empfehlung-von-zuckerberg-...

www.ibelieveinadv.com/2012/02/sd-worx-future-of-work-pred...

www.coloribus.com/adsarchive/online/sd-worx-future-of-wor...

advertlover.com/node/20235
6 photos · 57 views